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Abstract: This article presents a theoretical framework and methodological proposal for developing analytical listening skills to combat the pervasive nature of manipulation in political speeches and debates, emphasizing its significant impact on democratic processes and public trust. Drawing on theories of persuasion such as Social Judgment Theory, Cognitive Dissonance, the Elaboration Likelihood Model and Cialdini’s Principles of Persuasion, the study sheds light on how political actors exploit cognitive biases, emotional appeals, and logical fallacies to shape public opinion and behavior. The article argues that cultivating analytical listening – the active, critical interpretation and evaluation of political messages – is essential for citizens to detect and resist manipulative tactics. It outlines key components of analytical listening, including distinguishing facts from judgments, assessing credibility, and questioning assumptions. The paper also provides practical strategies and exercises, such as debate participation and fact-checking, to develop these skills. Ultimately, the study emphasizes that strengthening citizens’ analytical capacities is crucial not only for individual empowerment but also for preserving the integrity of democratic discourse and governance.

Keywords: manipulative rhetoric, political discourse, analytical listening, persuasion theories, logical fallacies, emotional appeals, cognitive biases.